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Britain plans no-brand cigarette packs

Posted by Elizebath Bijoy Wednesday, March 9, 2011

London: Soon cigarettes in Britain will be sold in plain packets with no colour, logos or graphics except for a health warning.

Britain will become the first country in Europe to introduce the measure once it is enshrined in law, Daily Mail reported Monday.

The move is part of the tough new rules on tobacco firms the government plans to announce Wednesday on the national No Smoking Day. Australia and the European parliament are also planning to introduce the measure.

According to the 2008-09 figures, smokers made up 22 percent of the population in Britain. It is expected that the plain packaging will make cigarettes less attractive.

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